Gracie Sinclair is the founder of Eternal Youth, a brand born from a deep, personal journey through loss, self-expression, and the power of clothing. For the past four years, Gracie has worked as a wardrobe stylist, clothing designer, expert alterations specialist, and creative director—but her love for fashion began long before her career. Growing up, fashion became her escape. In a turbulent childhood, where she had little room for self-expression, putting together outfits from one-of-a-kind thrifted pieces brought her solace. Clothing became her voice in a world where she struggled to find one.

Her passion for design deepened when she lost her father in a skateboarding accident. His sudden death left her heartbroken and without much support. Yet, it was in the aftermath of that grief that Gracie decided to learn how to sew, a skill she had always talked about with him but never pursued seriously until it became a way to process her pain. Fashion, once just a form of self-expression, became a lifeline, something to hold onto when everything else felt like it was falling apart.

Gracie’s father was an eternal dreamer—someone who never grew up and always lived with a sense of youthful wonder. He was a free spirit, a “soul surfer” who found joy in the simplest things and taught Gracie to see beauty in the world around her. His love for design, thrifted treasures, and custom creations shaped Gracie’s view of fashion, and his influence is embedded in the very soul of Eternal Youth. The brand’s name, Eternal Youth, reflects his timeless spirit—one that refused to be bound by age or convention.

Inspired by her roots in Southern California’s surf, skate, and punk culture, Gracie wanted her brand to represent more than just clothing. She wanted it to be a statement—a place where people could come as they are, free from judgement and the constraints of societal expectations. Eternal Youth is about making bold choices, living authentically, and embracing life’s fleeting moments. It’s for the free spirits, the outcasts, and anyone who’s ever felt like they don’t quite fit in but still have a story to tell.

This brand is not just about clothes. It’s about confidence, individuality, and living life without boundaries. It’s about putting on something that makes you feel like you can take on the world. Gracie’s mission is to inspire others to seek out those unforgettable moments, to live with purpose, and to stay true to who they really are. Eternal Youth is for those who are ready to share their stories, be unapologetically themselves, and keep their youthful spirit alive, no matter where they are in life.